Neutralise brassiness and create effortless, long lasting style with Color Wow Control Purple Toning + Styling Foam 200ml. A lightweight, no mess violet foam designed for blonde, grey, silver, and highlighted hair. This dual action formula tones and styles in one simple step. Making it perfect for anyone who wants brighter, cooler colour without the dryness or dullness caused by traditional purple shampoos.

Powered by blue violet pigments, the foam instantly counteracts unwanted yellow and brassy tones, leaving hair looking cleaner, cooler, and salon fresh. At the same time, it delivers heat protection, humidity resistance, and a soft, flexible hold. Ideal for blow drying, smoothing, or creating polished, frizz free styles.

Unlike purple shampoos and masks, this lightweight styling foam doesn’t need to be rinsed out. Giving you direct, targeted toning while helping hair look fuller, smoother, and more controlled.

Key Benefits

• Neutralises yellow and brassy tones instantly

• Lightweight foam adds soft, flexible hold

• Enhances brightness in blonde, grey, and highlighted hair

• Provides heat protection for styling

• Leaves hair smooth, frizz free, and humidity resistant

• No-rinse formula. Tones while you style

• Won’t stain hands or leave hair purple