Style smarter, not hotter, with the ghd Platinum+ Black Hair Straighteners, ghd’s most advanced smart straightener for personalised, damage reducing styling. Designed to adapt to your hair and styling speed, the Platinum+ delivers healthier-looking hair with exceptional shine after every use.

Featuring innovative ultra zone™ predictive technology, the straighteners monitor heat 250 times per second, adjusting power to maintain the optimal 185°C styling temperature across both plates. This ensures consistent heat, reducing breakage and helping preserve hair colour while delivering flawless results in a single stroke.

The precision milled, high gloss plates glide effortlessly through hair for smooth, snag free styling, while the wishbone hinge keeps plates perfectly aligned for greater control. With a sleek black finish and professional performance, the ghd Platinum+ is ideal for creating straight styles, soft waves, and curls on all hair types.

Key features & benefits:

• Ultra zone™ predictive technology: Adapts heat to your hair in real time
• Optimal 185°C styling temperature: Prevents unnecessary heat damage
• 75% More Shine:* Healthier looking, glossy results
• 70% Stronger Hair:* Reduced breakage with every use
• High gloss precision plates: Smooth glide with no snagging
• Wishbone hinge design: Improved control and styling accuracy
• Universal voltage: Perfect for travel
• Automatic sleep mode: Switches off after 30 minutes of inactivity
• Sleek black finish: Timeless and professional design

*vs natural hair, dependent on user

Why choose the ghd Platinum+ Straighteners 
The ghd Platinum+ offers intelligent heat control that protects hair while delivering flawless styling results. Whether you’re smoothing, waving, or curling, it ensures precision, shine, and long-lasting styles without compromising hair health.